When I started working with Sister Parish as a client, I knew I wanted to shine a light on the company's history. They let me run with my idea, and we created a series of emails focusing on the brand's history we like to call "The Heritage Series." This summer, we rolled out "The Summer House," a series of emails focusing on the legacy of Sister Parish's Maine house and the fabrics and textiles used throughout. Unlike the Park Ave. apartments or the Kennedy White House, Sister's summer house in Isleboro, Maine, was a true testament to her love of American-made design. The goal? To highlight the products through the lens of storytelling. Like most family businesses, Sister Parish is a brand rich in family history; with each story and archival image, we allow customers to experience the products in a new light. Sharing with the community that the products are meant to grow with you, your family, and your clients; never too precious and always ready for new stories. Through the emails, we showed customers that the products will last for generations, paying homage to Sisters' belief "[...] that houses should radiate permanence and continuity."